Last updated July 19, 2026
Cookie Policy
This policy explains how HeroTales uses cookies and similar browser storage. Necessary storage supports security, carts, checkout, and your privacy preference. In our current U.S. storefront, analytics and advertising measurement may operate unless you opt out. Where prior permission is required, optional tracking remains off until you choose to allow it.
Storage we use
| Name | Category | Purpose | Duration |
|---|---|---|---|
| ht_tracking_consent_v1 | Necessary | Remembers your privacy choices. | 180 days |
| Cart and checkout storage | Necessary | Keeps the books and options you ask us to save. | Until cleared or no longer needed |
| ht_dc_tid | Analytics / marketing | Connects consented visits with funnel and attribution records. | 90 days |
| ht_exp_home_entry_v1 | Analytics | Keeps a consented experiment experience consistent. | 30 days |
| ht_attribution_v1 and herotales_ref | Marketing | Remembers consented campaign and referral attribution. | 90 days |
| PostHog storage | Analytics | Measures consented page use and product interactions. | Up to 180 days |
| _fbp and _fbc | Marketing | Used by Meta to measure consented ad visits and conversions. | Controlled by Meta; typically up to 90 days |
Your choices
Use “Your Privacy Choices” in the site footer or the “Privacy choices” control on any page to turn analytics or marketing measurement off or on. Your choice affects future collection and does not invalidate processing that occurred before you opted out.
We recognize Global Privacy Control as an opt-out of marketing tracking. When GPC is active, Meta tracking and marketing attribution remain off.
Providers
Analytics is provided by PostHog. Advertising measurement is provided by Meta. Their policies explain additional storage they may use when the corresponding category is active.
For personal-data practices and rights, read our Privacy Policy. Questions: support@herotales.io.
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